4 Ways to Reach Your Customers Online

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4 Ways to Reach Your Customers Online

How is your business at reaching customers online? If you don’t know the answer to that question there is a good chance you are leaving money on the table. In today’s society it is essential to make efforts to reach customers online, whether your business is in Rocklin, Sacramento, or clear across the country.

Being online today is a must. In fact, Pew Internet reports that 51 percent of adults polled get their information about restaurants, bars, and clubs by going online. That number is only going to increase as time passes. Here are 4 ways your business can reach customers online:

  1. Website. Every business should have a Website, no matter where it is located. People go online looking for info and when they do, you need to be there. Invest in making sure you have a professional Website, because it is a reflection of your business. If you don’t have someone on staff that is experienced in this area, outsource the project to someone that does. It will be well worth the return on investment.
  2. Social media. Your customers, and potential customers, are there, so you need to be as well. Consider using Facebook, Twitter, Pinterest, and YouTube to reach them. You don’t have to overwhelm yourself and start all of them at the same time. Choose one to start with and add another once you have mastered that one. Again, if you don’t have someone on staff that knows social media marketing you should consider outsourcing your social media management.
  3. Blog. You reading this article is proof that using a blog can help bring people to your site. Put out blog posts that provide interesting content to your potential customers. This way they get to know your business, trust your information, and will turn to you when they are ready to purchase.
  4. Searches. Roughly 38 percent of adults polled said they use search engines to learn about businesses. There are plenty of options in this area, including search engine advertising and making sure you have good reviews on sites that come up when you search for your company name.

There are plenty of other ways to leverage the power of the Internet to reach your customers. From sending out online newsletters and posting coupons, you just need to pick and choose what it is that your business would like use. For businesses in the Rocklin and Sacramento areas and beyond they will find that when they begin making more efforts to reach people online they will reap the rewards that follow!


The Law Offices of Terry L. Gilbeau provides personalized counsel to clients in a variety of business and personal matters, including creditors’ rights, debt collection, products liability and international transaction issues. His office is located in Rocklin, CA, just outside of Sacramento, CA, near Roseville, Lincoln, Auburn, in Placer County and can be reached at (916-626-5539) or email Terry at tgilbeau@gilbeaulaw.com. Click here for the firm website http://www.gilbeaulaw.com/

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