5 Simple Ways to Build Customer Loyalty, by Rocklin Attorney Terry L. Gilbeau

Whether your business is in Rocklin or Sacramento, or somewhere else around the country, there is one thing every business needs. What they all need is customers, and not just any, they need loyal ones. They need the kind of customers that will come back time and again. Because of this, it is important that businesses make an effort to build customer loyalty.

Building customer loyalty is not nearly as difficult as it may seem. Here are 5 simple ways to help build customer loyalty: 

  1. Listen up. Customers want to know that they are being listened to. Even if you can’t meet their needs or don’t know the answer to their question, always listen. If they see you are actively listening they will know you care about them and value them as a customer. Simply listening to them has a big impact on loyalty.
  2. Provide help. Most customers need help with something from time to time. This goes along with listening to them, but if you can, help them out with whatever it is that they need. They will always remember that you helped them, which shows you care.
  3. Learn names. Anytime you can personalize a customer’s experience you will help to build loyalty. Get to know as many customers by name that you can, and then use the names. They will feel special knowing that the people in your business know their name and use it.
  4. Give something. If you can, give your customers something once in a while. A little token of appreciation can go a long way toward maintaining long term business. Whether it’s a free product, service, a discount, or a customer appreciate day with free donuts, they will feel you care about them.
  5. Be consistent. Customers go to particular businesses because they know what they want to get from them. One of the easiest ways to earn loyalty is to consistently give your customers what it is that they want. If they show up each week to buy a particular product and you stop carrying it, you may lose those customers. Consistency is important in the business world.

Creating customer loyalty comes down to treating them special, whether your business is in Rocklin or Sacramento or beyond. When you make them feel special they will want to return to your business time and again. Put a little focus on the customer, rather than just the sale, and you will have a winning combination that builds loyalty!

The Law Offices of Terry L. Gilbeau provides personalized counsel to clients in a variety of business and personal matters, including creditors’ rights, debt collection, products liability and international transaction issues. His office is located in Rocklin, CA, just outside of Sacramento, CA, near Roseville, Lincoln, Auburn, in Placer County and can be reached at (916-626-5539) or email Terry at tgilbeau@gilbeaulaw.com. Click here for the firm website http://www.gilbeaulaw.com/

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