5 Tips for Growing Your Business by Roseville Area Attorney Terry L. Gilbeau

rocklin business lawyer social media imageIt’s now estimated that there are one billion people on Facebook. There are also millions who are using Twitter, visit web YouTube, Pinterest, and a variety of other social media outlets. Many people in the Sacramento and Rocklin area are also using social media. For small businesses, setting up the accounts are the easy part. Managing them on an ongoing basis is a completely different challenge, one that is crucial if you want to capitalize on using social media to begin with.

Social media for small business can be an effective way to get one’s name out there. Here are some tips for effective social media management:

  • Give them something to share. One of the best ways to grow your social media audience is to give them something they will want to share with others — for example, an interesting picture or discount offer. The more they share, the more people will see your company name. Don’t be afraid to ask them to share, too.
  • Go beyond self promotion. Nobody really wants to read something that is all self promotion. After a while, they will tune out. Social media tactics for small businesses is far more effective if they can also discuss things that their audience will be interested in. Ask them questions, post interesting facts and links to articles, and in between promote your business.
  • Let them have their say. As long as your fans or audience are not spewing a lot of negative things about your company, let them say what they want. Often, people will appreciate a company more if the customer is allowed to get things off their chest. So long as it’s not overly damaging to your business, allow some leeway for them to share their experiences. 
  • Try to avoid offending the audience. This is an important one when it comes to social media for small business. It’s easy to post pictures and cartoons on social media accounts. Whatever you post, make an effort to avoid items that might be offensive to anyone. If for someone reason someone is offended, remove it, and apologize for the blunder.
  • Consider hiring a pro. Small businesses that want to get a lot out of their social media should consider hiring a social media manager. The social media manager, who can be hired on a direct or freelance basis, knows the ins and outs of what to do, will dedicate the time necessary to leveraging the power of social media, and if done correctly will be worth investment.

Social media management should become a regular part of any business’s weekly plans, especially if you want to reach those customers in the Sacramento and Rocklin area. The ability to affordably keep your company name in front of your audience and be able to interact with them is well worth the effort. Successful social media management is essential for most businesses today, and is easier to achieve than you may think!

The Law Offices of Terry L. Gilbeau provides personalized counsel to clients in a variety of business and personal matters, including creditors’ rights, debt collection, products liability and international transaction issues. His office is located in Rocklin, CA, just outside of Sacramento, CA, and can be reached at (916-626-5539) or email Terry at tgilbeau@gilbeaulaw.com. Click here for the firm website http://www.gilbeaulaw.com/
According to the Small Business Administration, story
there are around 27 million businesses throughout the country, 65 percent of which are considered small businesses. Each year, entrepreneurs around the country throw their hat into the ring in an effort to start their own small business. Statistically speaking, however, only half of them will still be open after five years, and only a third once they hit the 10-year mark. Taking the time to grow your small business comes down to knowing what will be effective.

Growing a small business, as any entrepreneur can attest, takes patience and a plan that includes goals and benchmarks. This goes for small businesses in the Sacramento and Rocklin area, as well as the rest of the country. Once you have that, there are some other things you will want to do as well, including:

  • Become social media savvy. The world is online, including a billion people who are using Facebook. Your small business needs to be there. Harnessing the power of social media as part of your marketing plan can help to grow small business in an effective, yet affordable way. Your audience is there, so you should be, too.
  • Roll with the punches. In our current economy, it is important for people to diversify and go with the flow. As times, tastes, and the economy change, so too may your small business need to, in order to stay afloat. If you can adapt, you will have a better chance at growing your small business.
  • Keep your overhead low. Having a lot of overhead is one of the major things that holds small businesses back from growing. Avoid taking on expenses that you can do without for now. Keep your overhead low, so that you can focus on growing your small business.
  • Consider franchising. Along with considering franchising, also look into licensing your product, if these options would make sense for the type of business you are in. If you are not sure if they would, or how to go about it, speak with an attorney. These routes can be lucrative if you have them set up correctly from the start.
  • Investigate opportunities. There are many different ways you can grow your small business, including taking on a partner, seeking government contracts, or merging with another small business. It’s worth investigating these routes if you are unsure of the next step to take in growing your small business. Again, work with an attorney to get such arrangements set up correctly from the beginning. 

Growing your small business can be done, even throughout the Sacramento and Rocklin, California area. But it comes down to determining what the best route is for your particular small business. There are options, and help is available to assist you in determining which is the right route for your business. Taking one of them, or more, will help ensure your business is part of the third that is still open at the 10-year mark!

Source:

Small Business Administration. Frequently asked questions. <http://www.sba.gov/sites/default/files/sbfaq.pdf.

The Law Offices of Terry L. Gilbeau provides personalized counsel to clients in a variety of business and personal matters, including creditors’ rights, debt collection, products liability and international transaction issues. His office is located in Rocklin, CA, just outside of Sacramento, CA, near Roseville, Lincoln, Auburn, in Placer County and can be reached at (916-626-5539) or email Terry at tgilbeau@gilbeaulaw.com. Click here for the firm website http://www.gilbeaulaw.com/

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