5 Ways to Promote Your Business Without Spending Money, by Rocklin and Roseville area Attorney Terry L. Gilbeau

rocklin roseville attorneyWhether you are in the Sacramento, this web
Roseville, and Rocklin area or somewhere else around the nation there is a good chance that you are familiar with such sites as Living Social, Groupon, and Google Offers. They promise customers good deals, and they get plenty of people buying, so does that mean you should jump in and get deals going as well? Not so fast — first you need to evaluate some things to see if it makes sense for your business.

Social coupon, or group coupon, sites have been come popular in the last couple of years. Consumers love them because they get a great deal on something. They are often getting products and services at half off the original price. Some businesses love them as well, because they can bring in new customers and help to get their name out there to everyone who is viewing the ad, or particular deal of the day.

Here are a few tips for evaluating group coupon deals in order to see if it makes sense for your company: 

  • Read the small print. Before signing up for any half-off social coupon deal, be sure to read the small print that is part of the stipulation on the site. This will let you know what is expected of you, including what fees you will need to pay to the company, as well as when you can expect to receive any funds they collect on your behalf.
  • Do the math. There have been some small companies that have agreed to do a social coupon only to find that it nearly bankrupted them later. Be sure to figure out your costs and if you can afford to engage in such a promotion, before signing up to do it. Keep in mind that you will typically only get around 50 percent of what the social deal site collects for your offer (which is usually half off to begin with). Can you afford to only make 25 percent off of your product or service?
  • Ask around. If you know other companies that have used these social sites as a marketing tool ask them what their experience was like. Get the ins and outs from them, including what challenges it may have posed, before signing up for your own.

Social coupon sites are a form of marketing and one that businesses in Rocklin, Roseville, Sacramento, and beyond are turning to more than ever. But before you jump in, make sure you have done your homework. This way you can make sure you know if it’s actually a good deal for you and makes sense for your type of business. Taking these steps ahead of time can be the difference between gaining customers and running from them!

The Law Offices of Terry L. Gilbeau provides personalized counsel to clients in a variety of business and personal matters, including creditors’ rights, debt collection, products liability and international transaction issues. His office is located in Rocklin, CA, just outside of Sacramento, CA, near Roseville and can be reached at (916-626-5539) or email Terry at tgilbeau@gilbeaulaw.com. Click here for the firm website http://www.gilbeaulaw.com/
attorney businessEspecially during this time of the year businesses look for ways that they can give back to their community. This is for good reason. When you give back to your community you help your company look good, and but it also helps to strengthen the community that you rely upon, more about
which is always a good thing. Whether you are looking to give back to those in Rocklin and Sacramento or somewhere else around the country, there are plenty of options to consider.
 

Here are 5 ways to give back to your community:

  1. Hold a drive. There are plenty of charities that are in need of food, toys, and other items to help those in need in your community. At your place of business, hold a canned food or toy drive, and then donate the items collected to area charities.
  2. Adopt a family. If you can, adopt a couple of area families that are in need of a little help this season. Provide them with a holiday basket that includes food and presents for the children in their family.
  3. Provide a scholarship. Within your community there are kids who would love to take up sports or other extra curricular activities, but their families lack the funding for them to do so. When you provide a few kids in your community scholarships, or pick up the tab, for these events, you will be helping to strengthen your community.
  4. Hold a volunteer day. Gather all your employees and have them spend time volunteering. Either everyone can meet up on one particular day, such as to work at a shelter, or they can be encouraged to give volunteer hours each year on their own.
  5. Give products for causes. Schools and other charities are often holding silent auctions in an effort to raise funds. Give them a free product or service coupon that they can put in their silent auction. It helps get your name out there, and it helps them with their fundraising efforts.

Get creative with how you give back to the community. These are only five suggestions, but there are plenty of ways to make it happen. Giving back to your community, whether it’s Rocklin, Roseville, Sacramento, or somewhere else, is always a good thing to do. You will help your company build a favorable reputation, while helping the people who you may be relying upon for their patronage. Plus, giving back to your community just helps you feel good inside as well!

 

The Law Offices of Terry L. Gilbeau provides personalized counsel to clients in a variety of business and personal matters, including creditors’ rights, debt collection, products liability and international transaction issues. His office is located in Rocklin, CA, just outside of Sacramento, CA, near Roseville, Lincoln, Auburn, in Placer County and can be reached at (916-626-5539) or email Terry at tgilbeau@gilbeaulaw.com. Click here for the firm website http://www.gilbeaulaw.com/
small business rocklin roseville sacramentoBusiness promotion, pharm as any entrepreneur knows, here
is essential to success. Whether the business is located in the Rocklin or Sacramento area or on the other side of the country, people need to know it exists and why they should stop in. Yet not every business has a lot of money to dedicate to promoting their business, which can lead to a catch-22 situation, and leave sales lagging.

The good news is that there are some ways you can promote your business without breaking the bank. In fact, there are some things you can do that won’t cost you anything at all; they will just take some of your time. And if you don’t have lots of customers coming in, well, you have the time to put into the free self promotion.

Here are 5 ways you can promote your business, without spending money:

  1. Use social media. Sites like Facebook and Pinterest are free and people use them. A lot. Take advantage of that by creating and managing an account. Post interesting things and they will share it with others, helping to promote your business for you.
  2. Send out a press release. Every business can issue a press release. There is always something to announce. Write a release to issue both online on a free distribution site, and to send to your local journalists.
  3. Get people to leave reviews. Chances are you have some happy customers, which is why you are still in business. Ask those happy customers to leave online reviews of your products and services.
  4. Offer to become a speaker. Being an entrepreneur you have experience that others would be interested in hearing, regardless of what it is you are selling. Offer to be a guest speaker at professional groups and conferences.
  5. Make some calls. Depending on the type of business you have, picking up the phone and making some cold calls may be the ticket. It can be tough for some people to do, but those in sales, consulting, and other such businesses often have success with this route.

Having a successful business, even in Sacramento, Roseville and Rocklin, takes putting in the time and effort to promote that company to the masses. That doesn’t mean you have to spend a lot of money to do it. These promotional tips above are free, yet can yield big returns. Give them a try and see which ones work for you business, you have nothing to lose, and new customers to gain!

The Law Offices of Terry L. Gilbeau provides personalized counsel to clients in a variety of business and personal matters, including creditors’ rights, debt collection, products liability and international transaction issues. His office is located in Rocklin, CA, just outside of Sacramento, CA, near Roseville, Lincoln, Auburn, in Placer County and can be reached at (916-626-5539) or email Terry at tgilbeau@gilbeaulaw.com. Click here for the firm website http://www.gilbeaulaw.com/

Written by