Protect Your Reputation Online, by Rocklin Business Attorney Terry L. Gilbeau

The Internet has brought many great things, including easy ways to market your business to the masses and keep in touch with your customers. But it has made it easier for someone to spread a negative word about your business, as well. While once confined to word of mouth on the streets, today’s unhappy customers can spread their dislike of your business in a rapid and far-reaching way.  

This makes it important for every business to give some attention to protecting their good reputation online. Here are a few tips for protecting your business’s online reputation:

  • Monitor presence. It’s important to keep tabs on the things being said about your business, especially if you have a small business. Those businesses in the Rocklin and Sacramento area can monitor their business by creating a Google alert with their company name, visiting review sites, and doing a Google search for their company name at least once a month.
  • Get online. Every business should have an online presence, even if it is just a basic Website. Having one gives you the opportunity to put your image and message out there, as well as giving people a way to contact you. If they see complaints about you online, they can easily contact you to inquire about them.
  • Be professional. If you come across complaints or negative reviews of your business online, always be professional about dealing with it. It may be unpleasant to see some of the things that people write about you, but keep in mind that they could be unhappy customers, or even your competitors trying to make you look bad. Any customer complaints you receive or see online should be professionally handled, and you should try to get the person to make them private, rather than available for everyone in Rocklin and Sacramento to see.
  • Get help. If you feel as though your business has been unfairly targeted with reviews or is being bashed online, you may want to speak with an attorney. Libel, which is defined as publishing untrue and harmful things about someone or their business or product, is illegal, and there are legal steps you can take to protect yourself.

Most online reputation issues that you deal with will be minor. You should also try to get your happy customers to leave favorable reviews online, to help build your reputation. It’s important to stay on top of the situation, in order to help your business, both online and off!

The Law Offices of Terry L. Gilbeau provides personalized counsel to clients in a variety of business and personal matters, including creditors’ rights, debt collection, products liability and international transaction issues. His office is located in Rocklin, CA, just outside of Sacramento, CA, near Roseville, Lincoln, Auburn, in Placer County and can be reached at (916-626-5539) or email Terry at Click here for the firm website

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