The last thing that a business wants is for its employees to use sites like Facebook, Twitter, and YouTube in order to slam their place of employment. But indeed there are plenty of people who “vent” about their position or the company they work for through social media routes. Problem is, they are usually permanent, visible to many people and could have a negative impact on the company.
Businesses can help to avoid these problems by creating a social media policy. Here are some tips for doing just that:
Start by determining what you want out of a policy and what you expect, or would like, from your employees regarding social media.
Next, get it all down on paper. Write up a social media policy for your office. This should include such things as etiquette and being respectful. Be clear in your social media policy about the things that employees should not do on social media, such as divulge important company policies, financial numbers, confidential information, etc. It should also be conveyed that things they do say about your business, or competition, are their opinion only, and not the opinion of the company they are working for.
Once you have the social media policy drafted you should have it reviewed by an attorney. This way you will know that the policy is legal and will be beneficial in helping to protect your company.
Put the approved social media policy into place and make sure all employees have seen it and understand it. You can do this by holding a meeting to announce it, as well as handing out the policy to employees and having them sign that they have received it.
Social media tools can be fun and engaging for those who live in the Rocklin and Sacramento areas and beyond. But they can also lead to code of conduct issues if employees are not respectful and exercise restraint. Drafting, and putting into place, a social media policy is a step in the right direction when it comes to helping to protect the brand and image of your company.
The Law Offices of Terry L. Gilbeau provides personalized counsel to clients in a variety of business and personal matters, including creditors’ rights, debt collection, products liability and international transaction issues. His office is located in Rocklin, CA, just outside of Sacramento, CA, near Roseville, Lincoln, Auburn, in Placer County and can be reached at (916-626-5539) or email Terry at firstname.lastname@example.org. Click here for the firm website http://www.gilbeaulaw.com/