Tips for Evaluating Group Coupon Deals, by Rocklin, Roseville Area Attorney Terry L. Gilbeau

rocklin roseville attorney lawyerWhether you are in the Sacramento, Roseville, and Rocklin area or somewhere else around the nation there is a good chance that you are familiar with such sites as Living Social, Groupon, and Google Offers. They promise customers good deals, and they get plenty of people buying, so does that mean you should jump in and get deals going as well? Not so fast — first you need to evaluate some things to see if it makes sense for your business.

Social coupon, or group coupon, sites have been come popular in the last couple of years. Consumers love them because they get a great deal on something. They are often getting products and services at half off the original price. Some businesses love them as well, because they can bring in new customers and help to get their name out there to everyone who is viewing the ad, or particular deal of the day.

Here are a few tips for evaluating group coupon deals in order to see if it makes sense for your company: 

  • Read the small print. Before signing up for any half-off social coupon deal, be sure to read the small print that is part of the stipulation on the site. This will let you know what is expected of you, including what fees you will need to pay to the company, as well as when you can expect to receive any funds they collect on your behalf.
  • Do the math. There have been some small companies that have agreed to do a social coupon only to find that it nearly bankrupted them later. Be sure to figure out your costs and if you can afford to engage in such a promotion, before signing up to do it. Keep in mind that you will typically only get around 50 percent of what the social deal site collects for your offer (which is usually half off to begin with). Can you afford to only make 25 percent off of your product or service?
  • Ask around. If you know other companies that have used these social sites as a marketing tool ask them what their experience was like. Get the ins and outs from them, including what challenges it may have posed, before signing up for your own.

Social coupon sites are a form of marketing and one that businesses in Rocklin, Roseville, Sacramento, and beyond are turning to more than ever. But before you jump in, make sure you have done your homework. This way you can make sure you know if it’s actually a good deal for you and makes sense for your type of business. Taking these steps ahead of time can be the difference between gaining customers and running from them!


The Law Offices of Terry L. Gilbeau provides personalized counsel to clients in a variety of business and personal matters, including creditors’ rights, debt collection, products liability and international transaction issues. His office is located in Rocklin, CA, just outside of Sacramento, CA, near Roseville, Lincoln, Auburn, in Placer County and can be reached at (916-626-5539) or email Terry at Click here for the firm website

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