Tips on Running a Successful Giveaway or Contest

rocklin area attorneyMillions of people are turning to e-books as a way to get information out without going through traditional publishers. With so many people turning to e-readers it has made the idea of an e-book even more appealing than ever. But it’s not just authors who have a story to tell that are turning to e-books. Millions of businesses are publishing e-books as well, page
and for good reason! 

For businesses in the Rocklin and Sacramento areas and beyond, shop publishing an e-book has never been easier. There are some great reasons for businesses to do so, rx
including:

  1. Establish expertise. One of the fastest ways to establish yourself as an authority on a topic is to write a book about it. If you write a book in your company’s field you will help to quickly establish expertise in the field.
  2. Use as hand-out. The e-book can be given out as a hand-out or left behind when making sales calls. Being in e-book format you can also e-mail it to your potential customers. The information in the e-book may seal the deal in getting their business or further explain what it is that your company or product does.
  3. Attract publicity. If you have an e-book you can also use on-demand printing to print hard copies of the book. Both options can be offered to local journalists or bloggers that cover your area of interest. Book in hand, they can then write a review of it, giving your company some good word-of-mouth publicity.
  4. Turn a profit. Depending on what your goal is with the e-book, you can use it to either sell online to people or as a free download to those who register at your Website. It gives them a little incentive to register and if you choose to sell it you can usually sell it at an affordable rate since it is an e-book, making it a profitable venture.
  5. Give people info they need. Sometimes people just need some good information. If you write an e-book that provides it to them then they may turn to you when they need to make purchases as well. They will have come to trust your information, prompting them to want to business with you.

There are businesses in the Sacramento area that have created e-books as a way of marketing their company, or establishing themselves as an authority on a subject. Every business can do this. There is just one caveat to this, which is that you want to make sure that the book is done professionally. Everything from the writing and editing to the layout needs to be professional, since it is a reflection of your business.

The Law Offices of Terry L. Gilbeau provides personalized counsel to clients in a variety of business and personal matters, including creditors’ rights, debt collection, products liability and international transaction issues. His office is located in Rocklin, CA, just outside of Sacramento, CA, near Roseville and can be reached at (916-626-5539) or email Terry at tgilbeau@gilbeaulaw.com. Click here for the firm website http://www.gilbeaulaw.com/
rocklin area attorneyMillions of people are turning to e-books as a way to get information out without going through traditional publishers. With so many people turning to e-readers it has made the idea of an e-book even more appealing than ever. But it’s not just authors who have a story to tell that are turning to e-books. Millions of businesses are publishing e-books as well, information pills
and for good reason! 

For businesses in the Rocklin and Sacramento areas and beyond, publishing an e-book has never been easier. There are some great reasons for businesses to do so, including:

  1. Establish expertise. One of the fastest ways to establish yourself as an authority on a topic is to write a book about it. If you write a book in your company’s field you will help to quickly establish expertise in the field.
  2. Use as hand-out. The e-book can be given out as a hand-out or left behind when making sales calls. Being in e-book format you can also e-mail it to your potential customers. The information in the e-book may seal the deal in getting their business or further explain what it is that your company or product does.
  3. Attract publicity. If you have an e-book you can also use on-demand printing to print hard copies of the book. Both options can be offered to local journalists or bloggers that cover your area of interest. Book in hand, they can then write a review of it, giving your company some good word-of-mouth publicity.
  4. Turn a profit. Depending on what your goal is with the e-book, you can use it to either sell online to people or as a free download to those who register at your Website. It gives them a little incentive to register and if you choose to sell it you can usually sell it at an affordable rate since it is an e-book, making it a profitable venture.
  5. Give people info they need. Sometimes people just need some good information. If you write an e-book that provides it to them then they may turn to you when they need to make purchases as well. They will have come to trust your information, prompting them to want to business with you.

There are businesses in the Sacramento area that have created e-books as a way of marketing their company, or establishing themselves as an authority on a subject. Every business can do this. There is just one caveat to this, which is that you want to make sure that the book is done professionally. Everything from the writing and editing to the layout needs to be professional, since it is a reflection of your business.

The Law Offices of Terry L. Gilbeau provides personalized counsel to clients in a variety of business and personal matters, including creditors’ rights, debt collection, products liability and international transaction issues. His office is located in Rocklin, CA, just outside of Sacramento, CA, near Roseville and can be reached at (916-626-5539) or email Terry at tgilbeau@gilbeaulaw.com. Click here for the firm website http://www.gilbeaulaw.com/
rocklin roseville attorney1If there is one thing that every business owner and manager in the Rocklin and Sacramento area deserves each year it is a vacation. After all, order
you work hard, pharmacy so you deserve to take some time off and enjoy a vacation. For most business owners and managers taking that time off isn’t always a stress-free event. But that doesn’t mean that it can’t be!

Taking a relaxing vacation is within reach for every Rocklin and Sacramento area business manager and owner. Here are 5 things that you should do when you want to take a vacation in order to help things go better:

  1. Make a plan. Before the vacation arrives plan out what will need to be covered and who should be in charge. Get it all down on paper and leave nothing out. The more you have the bases covered, the better off in the long run.
  2. Delegate. This is probably one of the hardest things for business owners and managers to do. They like to do everything themselves, which isn’t conducive to enjoying a family vacation. You made up your plan of action, now delegate to those you feel you can trust to carry out the tasks at hand.
  3. Set expectations. Be sure to let everyone know what is expected of them while you are away. Let them know who is in charge while you are not there, what tasks need to be accomplished, and who they can go to if there are questions or concerns.
  4. Accept some errors. Assume right off that everything will not be perfect. It never is. But as long as there are no major errors, everything else can be dealt with upon your return. Accept that there may be a few small things that slip through the cracks and that you can live with that.
  5. Relax and enjoy. Leave the office behind and really enjoy your vacation. In order for you to go back to the office a rested person with a fresh outlook you will need to first have enjoyed your vacation. Vacations are meant to reduce the stress, make life more enjoyable, and refresh us, so let it.

This winter millions of people will be planning their next vacation. If you are a business owner or manager and are planning yours, also plan how you will handle being out of the office at the same time. The more you map out your plan ahead of time the smoother things are likely to go. Follow these steps and you will enjoy your vacation and your business will keep moving along just fine!

 

The Law Offices of Terry L. Gilbeau provides personalized counsel to clients in a variety of business and personal matters, including creditors’ rights, debt collection, products liability and international transaction issues. His office is located in Rocklin, CA, just outside of Sacramento, CA, near Roseville, Lincoln, Auburn, in Placer County and can be reached at (916-626-5539) or email Terry at tgilbeau@gilbeaulaw.com. Click here for the firm website http://www.gilbeaulaw.com/

business law sacramento rocklinTips on Running a Successful Giveaway or Contest

If you have a business in the Rocklin or Sacramento area you may already know that you can gain some exposure by holding a giveaway. People love the chance to win something and it may also help spread your company name if they share the giveaway information with friends. But before you throw a prize out there to give away, look
there are some things you should consider first. Giving away prizes and holding giveaways and contests can be great for both businesses and customers. The customers find the idea of having a chance to win something exciting, abortion
while businesses can get a buzz going about their company. But you want to make sure that you protect yourself in order to help make it a successful giveaway. Here are a few tips on running a successful giveaway or contest:

  • Determine what it is that will be given away. Stick with a product that will be safe, if possible, so that someone doesn’t come back later and try to hold you accountable for something that was faulty or recalled.
  • Map out exactly how the contest will run. This includes how people will enter, how long it will run for, and how the winner will be chosen. All the details need to be determined before getting started.
  • Create a list of rules that go with the contest. These rules will include what you have mapped out, as well as any restrictions (e.g., age requirements, that the winner must pay taxes, etc.). Cover yourself legally by including all the details, so there are no questions later on.
  • Post the rules and run the contest. When it is over, pull the winner as planned, and be sure to announce the winner, and notify the person.
  • When the winner comes to pick up the contest item, have them sign a copy of the rules. Keep one copy for yourself and give them one. That way there is a document showing what the rules were and that they signed off agreeing to them.

For smaller contests and giveaways you won’t have to worry so much about getting into any hot water. But if you are giving something significant away, such as if a Rocklin or Sacramento auto dealership were to give away a vehicle, you will want to make sure that everything is legal. This will help you avoid any problems later on. You can ensure that all the rules and the contest is legally set up and run by speaking to an attorney about it. Taking the time to do that, and following the tips above, can save you a lot in the long run!

The Law Offices of Terry L. Gilbeau provides personalized counsel to clients in a variety of business and personal matters, including creditors’ rights, debt collection, products liability and international transaction issues. His office is located in Rocklin, CA, just outside of Sacramento, CA, near Roseville, Lincoln, Auburn, in Placer County and can be reached at (916-626-5539) or email Terry at tgilbeau@gilbeaulaw.com. Click here for the firm website http://www.gilbeaulaw.com/

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