Ways Businesses Can Use Press Releases, by Rocklin Lawyer Terry L. Gilbeau

Each year, page
businesses get grants that enable them to do the things they need to, such as get started, pay their debt, and expand. Those businesses are right here in the Rocklin and Sacramento area, as well as beyond. While grants are often available, and can be quite helpful for small businesses, it can be tricky to figure out how to get such a grant. Yet you may just find that it’s an easier process than you ever imagined!

There are some things you can do to help yourself be more successful at getting the small business grants you apply for. Here are 5 tips for applying for small business grants:

  1. Invest the time. Searching for and applying for grants takes time. It may take weeks of searching to find appropriate grants to apply for. Invest the time so that you find grants that are a good match for your business and what you want to do. Start with the Small Business Administration tool that allows you to search for grants and loans, as well as the Catalog of Federal Domestic Assistance.
  2. Be thorough. If you apply for a grant and are not thorough and accurate, there is a good chance your time will have been wasted. Be sure to provide all the required information and be accurate when doing so.
  3. Follow up. After submitting the grant application, follow up with the grant officer. You will want to keep it on your radar so that your application is not just submitted and forgotten about. Put it on your calendar and follow up periodically to see where the process is at and whether there is anything more you need to do to help make it successful.
  4. Hire help. Applying for small business grants can be a good route to getting the capital you need. But it can also be a process that many people don’t understand or have the time to invest in. If that is your case, hire someone to help out. From grant writers to accountants, there are people who have experience with grants and can help you be successful; that makes hiring them well worth the investment.
  5. Consider other options. If you feel the grant process requires too much time, or worry that you might not be successful, consider using a site like Kickstarter. You can post your information there, asking for funding from the public, and you may be surprised to find that many people do get the funding they are seeking.

Throughout Rocklin and Sacramento, there are small businesses who need financial assistance in getting started and expanding. Small business grants, which are usually available on the state, federal, and local level, are an ideal area to explore to get the needed funds.

The Law Offices of Terry L. Gilbeau provides personalized counsel to clients in a variety of business and personal matters, including creditors’ rights, debt collection, products liability and international transaction issues. His office is located in Rocklin, CA, just outside of Sacramento, CA, and can be reached at (916-626-5539) or email Terry at tgilbeau@gilbeaulaw.com. Click here for the firm website http://www.gilbeaulaw.com/
Each year, approved
businesses get grants that enable them to do the things they need to, decease
such as get started, site
pay their debt, and expand. Those businesses are right here in the Rocklin and Sacramento area, as well as beyond. While grants are often available, and can be quite helpful for small businesses, it can be tricky to figure out how to get such a grant. Yet you may just find that it’s an easier process than you ever imagined!

There are some things you can do to help yourself be more successful at getting the small business grants you apply for. Here are 5 tips for applying for small business grants:

  1. Invest the time. Searching for and applying for grants takes time. It may take weeks of searching to find appropriate grants to apply for. Invest the time so that you find grants that are a good match for your business and what you want to do. Start with the Small Business Administration tool that allows you to search for grants and loans, as well as the Catalog of Federal Domestic Assistance.
  2. Be thorough. If you apply for a grant and are not thorough and accurate, there is a good chance your time will have been wasted. Be sure to provide all the required information and be accurate when doing so.
  3. Follow up. After submitting the grant application, follow up with the grant officer. You will want to keep it on your radar so that your application is not just submitted and forgotten about. Put it on your calendar and follow up periodically to see where the process is at and whether there is anything more you need to do to help make it successful.
  4. Hire help. Applying for small business grants can be a good route to getting the capital you need. But it can also be a process that many people don’t understand or have the time to invest in. If that is your case, hire someone to help out. From grant writers to accountants, there are people who have experience with grants and can help you be successful; that makes hiring them well worth the investment.
  5. Consider other options. If you feel the grant process requires too much time, or worry that you might not be successful, consider using a site like Kickstarter. You can post your information there, asking for funding from the public, and you may be surprised to find that many people do get the funding they are seeking.

Throughout Rocklin and Sacramento, there are small businesses who need financial assistance in getting started and expanding. Small business grants, which are usually available on the state, federal, and local level, are an ideal area to explore to get the needed funds.

The Law Offices of Terry L. Gilbeau provides personalized counsel to clients in a variety of business and personal matters, including creditors’ rights, debt collection, products liability and international transaction issues. His office is located in Rocklin, CA, just outside of Sacramento, CA, and can be reached at (916-626-5539) or email Terry at tgilbeau@gilbeaulaw.com. Click here for the firm website http://www.gilbeaulaw.com/
Press releases, information pills
or news releases, are something that just about all businesses should consider issuing. Even those businesses that don’t think they have any “news” to share are likely to have information they can share with the public. From reaching milestones in years of service to meeting sales goals, there are plenty of angles to take with a press release. It’s knowing what to do with it once you have it that will make a world of difference.

To get the process started, businesses that do not have a marketing department should consider hiring someone, at least on a freelance basis, to write their press releases. Knowing how to write a professional press release is important to having it be effective and worth the investment. Here are four ways to use the press release once you have it ready to go:

  • Send to the media. Obviously, you want to send the press release to the media. This includes print, television and radio. Never send it via email as an attachment. Instead, copy and paste it into the body of a message, so that it is not filtered out as spam or as being potentially harmful to the receiver’s computer.
  • Distribute online. By distributing online through a place like PRWeb, you will help your company to draw more traffic to its site. For a one-time fee of around $80, they will post it in their database, making it accessible to millions who do searches. This can be a good way to gain online exposure.
  • Add to media kit. If you have a media kit, keep a couple of your latest press releases in there, to show people what your company is up to. Make sure to print off nice copies that are on letterhead.
  • Post on your site. Your website should have a media or press section where you can post your press releases. Copy and paste them onto the page, rather than adding them as a document or PDF, so that they will be picked up by search engines more easily. That way, when people search for things specific to your company, your site will have a better chance of showing up.

Press releases can be a powerful tool in helping to grow your business, as well as helping to get your name out there. For businesses in the Rocklin and Sacramento area, and beyond, it’s important to find events and accomplishments about which you can periodically issue a press release. You may well be surprised by the results you receive in return!

 

The Law Offices of Terry L. Gilbeau provides personalized counsel to clients in a variety of business and personal matters, including creditors’ rights, debt collection, products liability and international transaction issues. His office is located in Rocklin, CA, just outside of Sacramento, CA, near Roseville, Lincoln, Auburn, in Placer County and can be reached at (916-626-5539) or email Terry at tgilbeau@gilbeaulaw.com. Click here for the firm website http://www.gilbeaulaw.com/

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